Analytics / Engineering / Data Science
We help companies selling online and offline find an answer they can trust: we measure the data, tell you what is normal and what is actually broken, and automate the work that today gets redone by hand.
Newsletter
One email a day for 5 days, applicable in any company. No abstract theory: tracking, warehouse, dashboards and governance, the path we walk with Tillde clients, explained step by step.
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The problem
The problem we solve
Meta says one thing, GA4 another, the ERP a third. Part of that gap is normal: the problem is that a real fault can hide inside it, and without a reference threshold you have no way of telling the two apart.
Why Tillde
/ 01
Diagnosis, server-side tracking, offline reconciliation and documented thresholds: you know which number is the real one, and when it stops being it.
/ 02
Process assessment, automated reporting, AI assistants on your data and your documents: stop redoing the same things by hand.
/ 03
Where the reference number becomes yours: owned history, a control centre and a margin model to decide on.
1:1 consulting
1:1 consulting on implementation: a dedicated Tillde founder, sessions on your real stack, and iterations until tracking, warehouse and dashboards hold on their own.
[ 1:1 mode ]
$ tillde --consult --1on1
Who we are
We are Tillde: a team of analytics, engineering and data science specialists. We work side by side with marketing and leadership to build data infrastructure that can carry real decisions.
Meet the team
Real results, reusable strategies.
Learn. Apply. Scale.
dashboard
The problem with an ignored dashboard isn't the number of charts: it's that the numbers inside come from sources that disagree with each other. Four maturity levels, each with a precise limit.
meta ads
The gap always exists and is almost never a fault. The two checks used to diagnose it don't answer the question you're asking, and the shortcut most often recommended isn't an available shortcut.
attribution
Moving from last click to data-driven is the right thing to do and takes five minutes. It won't close the gap between Meta and GA4, because almost none of that gap's causes depend on the model.
itp
Three causes of loss almost always end up in the same paragraph and carry very different weight. One is large, one is smaller than it's made out to be, and the third arrived on 13 January 2026.
ga4
The tagging subdomain via CNAME does not give you back the two-year cookie on Safari: since November 2020 ITP recognises it and caps it at seven days. What server-side really recovers, and what it costs.
Let's start
A 30-minute call to find where you're losing visibility and what to build first.
