Case studies
Audits, implementations and reusable patterns from Tillde projects with ecommerce and destination marketing brands.
Two reports on the same property over the same period, two different numbers. It wasn't our server-side release: it was an operator that filtered instead of classifying.
A flow with no conditions, every send failing. With the three most common causes ruled out in half an hour, the token turned out to be written on the anonymous profile instead of the one with an email.
The events had already been sent, and a sent event cannot be edited. We resent them with hashed email and phone without generating a single duplicate, and made the operation repeatable on every future session.
Shopify Custom Pixels run sandboxed and cannot query the store's admin data. A microservice returns the three metrics at 4 quota points out of 2,000, without ever exposing the admin token.
6 real orders worth €1,905.00 against 3 transactions recorded in Google Analytics worth €720.00. The loss turned out to be chronic rather than recent, and we advised against buying the most expensive service we sell.
