Mattia
Founder · Data Engineer
Predictive models, BigQuery, CRM integrations, incrementality and statistical experimentation for growth teams.
About
From the first event to the predictive model
Tillde was born where analytics, data engineering and process automation meet. We work on two distinct promises: telling you which of your numbers is the real one, and taking off your team's hands the work that today gets redone by hand. We are also the creators of LayerData, the server-side tracking app for Shopify ecommerce.
Who we are
Not generalist consultants, but data specialists
We work inside your stack: GA4, BigQuery, Looker, Meta, Shopify, Salesforce. We speak the language of marketing and the language of engineering, and we translate between them.
Product
Also product builders , not just consultants
Alongside consulting, we built LayerData: the server-side tracking infrastructure for Shopify ecommerce. Born out of fieldwork with D2C brands: no GTM, no developers, live in 15 minutes.
- +Dual-channel tracking, client + server-side, no duplicates
- +Meta CAPI, Google Ads, TikTok and GA4 in one click
- +Automatic data enrichment and GDPR Consent Mode v2
- +Self-updating integrations: no setup to maintain
[ Server-side tracking for Shopify ecommerce ]
platformShopify
channelsMeta · Google · TikTok
server-side✓ included
setup✓ 15 min
$ layerdata connect --store
[ Why we built it ]
Server-side tracking infrastructure for Shopify: Meta CAPI, Google Ads, TikTok, GA4 and data enrichment. Live in 15 minutes, and it updates itself.
How we think
We train teams, we don't just hand over slides
We run in-house workshops on tracking, GA4, dashboards and data literacy. The goal: that your marketing and product teams can read the data and make decisions on their own.
- +Hands-on workshops on GTM, GA4 and server-side
- +Data literacy sessions for non-technical teams
- +Documentation and operational playbooks
Team
The founders
Enrico
Founder · Analytics Lead
Marketing strategy, CRM, analytics, AI, automation and MarTech stack integration for performance measurement and optimisation.
Felice
Founder · Tracking Expert
GA4, GTM and server-side tracking specialist. Has led analytics rebuilds for global brands.
Values
How we work
/ 01
Truth over comfort
We would rather give you an uncomfortable true number than a comfortable false KPI.
/ 02
Handover
We do not build dependency: we document and train your team.
/ 03
Speed
Short iterations, concrete deliverables every sprint.
/ 04
No lock-in
Warehouse, containers, accounts, code and documentation are in your name: change supplier and the system keeps working.
Let's start
Want to work with us?
We're looking for people who care about data and marketing. Make yourself known in the communities or write to us on LinkedIn.