Mattia
Founder · Data Engineer
Predictive models, BigQuery, CRM integrations, incrementality and statistical experimentation for growth teams.
Tillde Academy
We help you become the technical marketer you want to be
Practical courses, live masterclasses and concrete paths through analytics, SQL, cloud and data engineering, plus a newsletter every Friday with tips you can apply to your work immediately.
Live
Live masterclasses
5
Specialisations
Friday
Weekly newsletter
9:41Tillde
T
Academy
Technical marketer
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- Hands-on courses on tracking, SQL, cloud and data engineering
- Live masterclasses on real cases with immediate feedback
- Every Friday: practical tips straight to your inbox
- Downloadable GTM templates, dashboards and playbooks
- An active community of technical marketers
- Paths from Marketing Analyst to MarTech Specialist
Choose what it's worth to you
From €12/year · Pay as you wish · Money-back guarantee
Mentor
Real people, real experience
Not a theoretical academy: you learn from people who work on real projects every day — tracking, pipelines and data strategy for ambitious brands.
Enrico
Founder · Analytics Lead
Marketing strategy, CRM, analytics, AI, automation and MarTech stack integration for performance measurement and optimisation.
Felice
Founder · Tracking Expert
GA4, GTM and server-side tracking specialist. Has led analytics rebuilds for global brands.
How you grow
Less academic theory, more useful practice
A clear path from Marketing Analyst to MarTech Specialist, with progressive, work-oriented milestones.
/ 01 · Learn
Start right away
Begin with courses, masterclasses and practical content to unlock the core skills of technical marketing.
Courses + Friday dispatch/ 02 · Build
Guided practice
Apply what you learn straight away on real cases, ready-made templates and the workflows we use with Tillde clients.
Projects on real cases/ 03 · Grow
Community and career
Compare notes with specialists, get feedback in the live sessions and accelerate your professional growth.
Community + live masterclasses5 areas
The specialisations of technical marketing
Pick your focus, build vertical skills and stand out in a market in full transformation.
Web Analytics
From collection to analysis: drive better decisions with metrics that are reliable and actionable.
Data Visualisation
Turn complex numbers into dashboards that steer choices and business outcomes.
Data Engineering
Design robust pipelines and processes for marketing activations that are fast, scalable and measurable.
SQL and Databases
Query, model and validate data with SQL to become self-sufficient in your analysis.
Cloud Ecosystem
Use cloud tooling to integrate data, scale processes and work to enterprise standards.
Training
Hands-on courses ready to use
Step-by-step procedures, videos and materials we use with clients, included in the Academy membership.
Hands-on courseIncluded
Server-side tracking with Data Tag and Data Client
Configure server-side with the Stape Data Tag and Data Client: sending data to the server, collecting it through the GTM client, and a complete setup.
Advanced pathIncluded
Shopify tracking from A to Z
A complete ecommerce setup on Shopify: Custom Pixel, browser + server GTM, Consent Mode and a preconfigured container.
FrameworkIncluded
A workflow for web data architecture
A structured system for running web projects: from gathering requirements to going live and final validation.
Coming soonIncluded
BigQuery for marketers: the queries that matter
SQL applied to marketing: joining sources, funnel analysis and exporting to Looker without depending on IT.
Resources
Scripts, templates and frameworks for the community
Turn study into concrete results: working materials, not slides to archive.
Container
Server-side GTM template
Preconfigured tags and variables for GA4, Meta CAPI and event_id deduplication.
Checklist
Shopify tracking audit checklist
40 checkpoints to verify pixel, CAPI, consent and data quality.
Template
Looker dashboard for ecommerce
Board-ready KPIs: ROAS, CPA, LTV and cohorts in a single report.
Testimonials
Why hundreds of marketers choose Tillde Academy
LB
Laura B.
Performance Marketer
Rating: 5 out of 5 stars
I finally understand what happens behind GTM and GA4. In two weeks I fixed the tracking on my ecommerce store.
MR
Marco R.
Growth Lead
Rating: 5 out of 5 stars
The BigQuery module saved me hours of manual exports. I chose to pay more because the value is absolutely there.
SV
Sara V.
Digital Manager
Rating: 5 out of 5 stars
Clear content, no fluff. I brought useful dashboards to the board without depending on an agency.
AP
Andrea P.
E-commerce Manager
Rating: 5 out of 5 stars
The community is gold: technical questions, concrete answers. I feel less alone in my role.
GT
Giulia T.
Marketing Analyst
Rating: 5 out of 5 stars
I closed the gap between marketing and data. Now I speak the same language as the engineers.
LM
Luca M.
Head of Marketing
Rating: 5 out of 5 stars
Dense but digestible. Every lesson applies straight away to daily work.
EC
Elena C.
Paid Media Specialist
Rating: 5 out of 5 stars
Server-side tracking explained properly. CPA down 15% after applying the dedicated module.
DF
Davide F.
Freelance Marketer
Rating: 5 out of 5 stars
Pay what you want: I put in €40 and have no regrets. Training that costs thousands elsewhere.
Friday dispatch
And every Friday, something extra in your inbox
Beyond the courses and live sessions, every Friday an email lands with practical tips: a tracking concept, a template to copy, an exercise on your own stack. A weekly rhythm that keeps you moving, without replacing structured training.
→ 52 lessons a year · No abstract theory · Applicable immediately
Example · Friday 2:00 pm
How to check whether your Meta pixel is lying
Three checks in 10 minutes to work out whether you are optimising on reliable data or on numbers inflated by the browser.
That is the rhythm. Every week, something useful.
Pay as you wish
What do you think it is worth?
An annual payment, once. The minimum is €12/year, roughly €1 a month. You choose the amount: we could give it away for free, but we believe a small commitment helps you give the right value to what you learn.
What is included
- ✓Access to every course and masterclass for 12 months
- ✓An email every Friday with tips and lessons you can apply immediately
- ✓Live working sessions whenever we schedule a topic to go deep on
- ✓GTM, Looker Studio and SQL templates plus operational checklists
- ✓A private community for peer discussion and support
- ✓Downloadable resources: scripts, frameworks and step-by-step procedures
- ✓14-day money-back guarantee
Your annual contribution
€
minimum €12/year · single payment
Pick an amount from the cards above, or type the figure you think is fair.
Continue to sign-up✓14-day money-back guarantee
AI + Data
Make AI a working part of your marketing system
Not just theory: you learn to use artificial intelligence and data together, to create content, analyse performance and automate real workflows.
✦
Content generation
Prompts and workflows for briefs, copy and reports, using your real data.
◈
Data analysis
Use AI to query metrics, spot anomalies and synthesise insight.
◎
Marketing automation
Connect tools, triggers and alerts without writing code from scratch.
$ tillde analytics --query
SELECT channel, roas FROM campaigns
WHERE date > '2026-01-01'
→ 3 channels above ROAS target
Dashboard · Live
ROAS4.2×
CPA€12.40
AI Assistant
"Which campaigns have the highest CPA this week?"
Meta Prospecting IT is at CPA +34% vs average. Suggest pausing or cutting budget by 20%.
Community
Surround yourself with people who raise the bar
Share challenges and goals, compare notes on real cases and get feedback to grow faster. Live masterclasses, a dedicated forum and Q&As with the Tillde founders.
Live masterclassesShared templatesFeedback on real cases
Join the community
Who it's for
For anyone who wants to stop guessing
Performance marketers, digital managers, growth leads, freelancers and founders who run budgets but do not (yet) have a dedicated data team. If numbers intimidate you but you know you need them, this Academy is for you.
Sign up
Sign up at your price
Enter your email and annual amount (minimum €12). Immediate access to courses, masterclasses, resources and the community, plus the Friday dispatch every week.
FAQ
Your frequently asked questions
What is a technical marketer?+
A marketing professional who can read, measure and manipulate data: tracking, dashboards, automation and experimentation, without delegating everything to IT or agencies.
Do I need technical experience to start?+
No. The path starts from the basics and scales gradually. If you already use Meta Ads or Google Analytics, you are the right audience.
What does the Academy include beyond the newsletter?+
Step-by-step video courses, live masterclasses, downloadable templates and scripts, a private community, practical resources and a newsletter every Friday.
How does it work over time?+
Every Friday you get tips and lessons by newsletter. In parallel you access on-demand courses and live masterclasses, and use templates and resources in the community.
How does the pricing work?+
Pay as you wish: you choose how much to pay for the whole year. The minimum is €12/year, the equivalent of €1 a month. We could give it away for free, but a commitment (however small) helps people recognise the value of what we share. If you want, you can pay more.
Is payment monthly or annual?+
Annual, as a single payment. You choose the amount you think is fair and get 12 months of access to courses, masterclasses, the community, resources and the Friday dispatch.
Is there a money-back guarantee?+
Yes. Full refund within 14 days of signing up. If it is not for you, write to us and we return the whole amount, no questions asked.
Is there support, or just videos?+
You get access to the private community with weekly live Q&As and a forum where the Tillde team and other members answer technical questions.
Do I get a certificate?+
Yes. On completing the main path you receive a Tillde Academy certificate attesting the skills you have acquired.
Tillde Academy
Ready to become a technical marketer?
Courses, live masterclasses, a weekly newsletter and a community. Pay as you wish from €12/year. 14-day money-back guarantee.